Let’s be honest: How many emails do you move unopened straight to the trash can? And how often do you scroll through an email yourself without opening a single link? As an email marketer, your goal is very clear: you want your target audience to read your emails and click on the links. To do this, you first need to find out what your recipients actually want to read. With e-mail feedback.
Give your customers a voice with Feedsocio feedback software. In addition to collecting customer feedback via your website or mobile app, it is also useful to collect feedback via email.
In this blog we explain the four most popular methods for email feedback :
- Email signature feedback
- Email polls feedback
- Email campaign feedback
- An email with a link to a landing page
Not familiar with these methods? Don’t worry, we’ll cover each one individually so you can clearly see the differences and benefits. Note: One certainly does not rule out the other. Many organizations use a combination of these surveys. As you experiment with the different methods, you will see which types of email feedback are right for your company and audience, and which offer the highest “response rates”.
Let’s start with a somewhat unfamiliar way of collecting email feedback.
Email signature feedback
You must have your own email signature. In addition to contact details and job titles, important links or working hours are often included in a signature. A relatively new phenomenon in the constant gathering of feedback is email signature feedback or email signature surveys. This form of e-mail feedback is of course different from feedback from the e-mail campaign or from “normal” e-mail feedback.
Email signature feedback is a quick way to gather feedback. It’s best to ask a simple question with a number of stars or smileys. The recipient only needs to click once on the desired number of points and that’s it.
If you include such an email snippet in your email signature, always include a small feedback form. It may not always be relevant, but often it really pays off.
Benefits of Email Signature Feedback:
– You get a steady stream of feedback
– You are good at setting the mood around a topic
– Because the answers are short, you can quickly draw conclusions
Disadvantages of email signature feedback:
– You always attach the form, even if it’s not always relevant
– You can’t find out who gave the answer
Sample questions for feedback about your email signature:
- How do you rate our services? (To understand if you’re meeting your customers’ expectations.)
- What do you think of the X brand? (To query the brand strength and brand preference.)
- Do you know product X? (To see if a particular campaign is successful.)
- What do you think of our “tone of voice”? (To see if you have spelled it correctly.)
- How do you like my English (To coach non-native speakers in language and grammar.)
When you add these questions to your email signature, you get the greatest benefits of feedback from your email signature, which is easy and quick. And of course, you can also use it as a wink or a cheering end to your emails.
Email feedback survey
Now that you know how to incorporate feedback into your email signature, let’s take a look at email feedback surveys. These are the “normal” survey emails that you send from your own inbox. Since the messages are personal and targeted, they provide a lot of qualitative data.
As soon as one of our feedback specialists has given a demo, we send a follow-up email asking how the demo was and how the software was perceived.
This works with a click-through, where the interested person can leave additional information. Since we aim at this feedback and request specific feedback, we get a good insight into the quality of the feedback demos, the wishes of our potential customers, and the learning points for the feedback specialist.
Email campaign feedback
With e-mail campaign feedback you can add an e-mail snippet to an automated e-mail. For example, consider a CSAT or NPS request when your consumer has purchased a product. Another common example is asking for feedback at the end of a newsletter. The question of the quality of the content often arises here.
A feature of email campaign feedback is that you send it automatically or in bulk so that you can collect a lot of general feedback in the short term. Of course, it’s nice to know if you need to write completely different content in your next newsletter in order to increase conversions.
By collecting email campaign feedback, you will know why someone is reading your email or not.
Send an email with a link to the landing page
As a final method, let’s look at feedback via email with a link to a landing page. This means that someone gives feedback and the response triggers a landing page. Such a “call-to-action” feedback occurs, for example, if the NPS value is below 7. Clicking it will bring up a webpage with additional questions to give you more clarity about the underlying reason for the NPS score. You can find an example of an NPS feedback form on our marketplace.
This is one of the ways in which Decathlon collects feedback. In addition to well-known sports brands, Decathlon has a number of its own brands. To find out what customers think of these brands, Decathlon created a comprehensive survey for runners. As a customer who has ever bought running shoes, you will receive an email with a link to the lafeending page with additional questions.
You will then see a thank you page and can make a personal statement. After doing such a comprehensive survey, you know how customers think of your product, service, or brand, and you also know what can be improved. If you adjust or improve something based on the feedback received, it is helpful to send it back. It’s nice to know that feedback is actually being followed up.
Request email feedback today!
As this article has clearly shown, collecting feedback from email is certainly a valuable and rewarding method if you really want to listen to your customers. Whichever method you choose, we guarantee you are well on your way to improving email campaigns and better understanding your customer base and how they interact with your brand.